Michel Sales Agency Opens New Milwaukee Training Center to Support Contractors and Industry Professionals
New facility expands hands-on education and technical training opportunities across Wisconsin and the Upper Midwest
Milwaukee, Wisconsin – May 20, 2026 Michel Sales Agency is proud to announce the opening of its new Milwaukee Training Center, a dedicated facility designed to provide hands-on technical education and real-world product training for contractors, engineers, wholesalers, and industry professionals throughout Wisconsin and the Upper Midwest.
Located in Milwaukee, the new training center reinforces Michel Sales Agency’s long-standing commitment to investing in people through education, collaboration, and practical field application.
The facility offers live system demonstrations, expert-led instruction, and interactive training designed to help attendees strengthen technical knowledge, improve troubleshooting skills, and gain confidence working with today’s evolving mechanical and plumbing systems.
“Our goal is to create a space where learning becomes more practical, collaborative, and immediately applicable in the field,” said Rick Michel, President of Operations at Michel Sales Agency. “This training center allows us to better support our partners by bringing systems to life through hands-on experience.”
Training sessions will feature live equipment and applications from a range of industry-leading manufacturers represented by Michel Sales Agency, including Bradford White, Gruvlok, Centrotherm, Laars, Niron, RWC, Spears, WardFlex, Warm Rain, and Webstone, among others.
The Milwaukee Training Center will provide:
- Hands-on technical training from setup through troubleshooting
- Real-world application using live equipment
- Expert-led educational sessions
- Ongoing support beyond the classroom
With a company legacy dating back to 1932, Michel Sales Agency continues to focus on strengthening industry partnerships through education, service, and technical expertise.
The new facility is located at:
Michel Sales Agency Milwaukee Training Center
535 S. 92nd Street
Milwaukee, WI 53214
For additional information or to schedule training opportunities, contact us.
